An Entrepreneur’s Trilogy

Blog Presence and First Impression

When you read some of the well known blogs online you’ll feel a professional impression. First impression is key. Just like, if you were to go on a blind date, the first thing you would notice is the appearance of the other person. Yes, I know… it’s hollow, but it makes sense. Really, you don’t have much else to go buy other than looks, until you start communicating and learning the person. It’s the same thing with a blog. You stumble upon a blog and the first thing you notice is the design. If the design sticks out, you might then proceed to read the most recent article. If you find the
information interesting you might advance to the next article, and so on. Eventually, if worthy enough, you might add the RSS feed to your favorite feed reader. Otherwise, you might browse around the site for a few seconds and then leave. Most blogs are stumbled upon and the reader never returns.

First impression really makes a big impact on your blog. Here are some of the key factors in making a good first impression…

1. Design
2. “About Me” Page
3. Domain Name
4. Personal Touch
5. Quality of Ads
6. Quality of Content (Grammar, Spelling)
7. Consistency

These things influence the impact on your blog’s readership. Mike Saf dot Com receives 91.2 % of its traffic from direct bookmarks. The rest of the traffic comes from search engines. That means that 91 percent of the people who read this blog return for more. I don’t even have an “about me” page written yet. Why are readers coming back? It’s probably one of the first things a reader will look for to bypass all the flashy advertisements and find some kind of personality to the blog. Well, if you take a look at this blog, not only do I not have an “about me” page, but have also left out all the flashy ads (for now). The majority of this blog consists of content. Another influence could be the personal touch in the domain name itself. Regardless, now that I’m going to dedicate my time to write in this blog consistently I might as well write up an “about me” page.

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